Lifebuoy a product from Unilever Ghana & EXP has landed a deal with Ghanaian teen actress Clara Benson popularly known as Maame Serwaa, as their new Brand influencer to celebrate this year’s Global Hand washing day and also engage patrons on social media to drive engagements and traction for proper hand washing campaign in a post-event day activities.
She will also educate school children and mothers to wash their hands with soap and water in the Ashanti Region.
Lifebuoy took interest in signing this deal with the beautiful actress because of her success in the Ghanaian movie industry and for being an inspiration to millions of Ghanaian youth.
She was also signed because of her huge influence beyond the shores of Ghana.
So far, Serwaa and broadcaster, Nana Aba Anamoah are the new influencers who have been inducted into the exclusive Hall of Fame for Lifebuoy ’s brand icons in Ghana.
The Global Handwashing Day celebrated on 15 October, every year, is a global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases and save lives. It was initiated to reduce childhood mortality rates and related pneumonia and diarrhea by introducing simple behavioral changes, such as handwashing with soap.
Serwaa is currently one of Ghana’s most celebrated actresses who began acting on age 6, has since not looked back.
The screen goddess has moved to build and maintain a reputation as one of the most-loved actresses in Africa, and no wonder Lifebuoy ’s interest in her.