Legendary group, VVIP has said it’s a shame investors in the entertainment focus more on the following of artistes on social media rather than talent to invest in them.
The group made this comment when they were speaking to Accra-based Happy FM in an interview on the impact of social media on the music industry.
They said “At our time, we used to send CD’s to Tamale just for people to hear our songs but for now due to social media, our musicians have become very lazy, making the kind of system we are in now very easy but it has become a problem because investors now concentrating on the number of follows instead of good talent”.
They added “there are talented musicians but instead of they looking for them they will check on social media”.
The group used the opportunity to call on investors to look beyond the social media following and focus on Talents who are ready to be groomed into bigger stars.